LCS Honored with 2025 Aspect Marketing Award for Rebranding Excellence
Dec 08 2025LCS has been recognized with a 2025 Aspect Marketing & Advertising Award for its recent rebranding initiative, an effort that consolidated five long-standing brands—LCS, Life Care Services, LCS Development, LCS Real Estate, and Care Purchasing Services (CPS)—into one unified identity: LCS.
The national award program, presented by WTWH Healthcare, celebrates outstanding creativity, innovation, and impact in healthcare marketing. Entries were evaluated by a panel of 10 marketing and advertising experts who judged campaigns on creativity, style, impact, quality, goals, and results.
“Bringing our five brands together under the LCS name created a shared focus and stronger sense of purpose across the organization,” said project lead Amanda Schmitt, Senior Director, Corporate Marketing & Community Strategic Planning. “Teams from every corner of the company contributed to this work with tremendous energy, collaboration, and pride. This recognition affirms that our brand now reflects the strength and unity of the people behind it.”
The LCS rebranding project means moving forward the distinctly different brands for LCS, LCS Development, LCS Real Estate, Life Care Services, and CPS (also known as Care Purchasing Services), will no longer be used in external-facing marketing and materials. While the companies will continue to be referenced in copy, materials will reflect the new, singular identity in name, logo, and brand colors. Additionally, to better serve residents, families, and business partners, three websites – LCSnet.com, CarePurchasing.com, and LifeCareServices.com - have been consolidated into one new site – LCSLiving.com.
LEARN MORE: LCS Combines its Family of Companies Under One Unified Brand
“As healthcare organizations strive to meet rising demand and heightened consumer expectations, cutting-edge sales and marketing approaches have never been more crucial,” said Tim Mullaney, VP/Editorial Director of WTWH Healthcare. “The Aspect Awards shine a light on teams that are redefining how to reach and engage people, whether through inventive digital strategies, powerful storytelling or disciplined execution of proven tactics. This year’s honorees demonstrate just how much creativity and rigor are driving progress across the industry. We applaud their achievements.”
