Boosting Community Appeal: The Top 3 Areas to Renovate for Maximum Impact

Attracting new residents, boosting existing resident satisfaction and maintaining high occupancy rates are crucial for the sustainability of communities. To achieve this, senior living providers must understand and anticipate the needs and expectations of older adults.

As the industry continues to see positive growth trends , with average occupancy rates exceeding 85% in the third quarter of 2025, providers must invest in innovative ways to attract and retain residents. One effective way to achieve this goal is through senior living renovations and updates to senior living communities

Here, we discuss the effect renovations can have on resident retention, resident satisfaction and maintaining healthy occupancy rates. We will also offer suggestions on key areas to update, focusing on those that may boost resident satisfaction.

Creating Senior Living Spaces that Inspire and Delight

When undertaking renovations, it is crucial to incorporate senior living design trends that cater to the evolving preferences of older adults. Working with specialized senior living developers and establishing a plan can ensure your senior living renovation meets the unique needs of your current and future residents..

Developers specializing in navigating the complexities of senior living can apply relevant trends to enhance the resident experience. Key areas to consider are high-traffic common spaces, indoor and outdoor amenities, and resident apartments.

1. High-Traffic Areas 

High-traffic areas make a lasting first impression on visitors. The first impression of a senior living community often determines whether prospective residents will consider it as their future home.

Spaces like these also serve as communal gathering areas for existing residents. Creating more sociable, pleasant, and engaging shared spaces can improve residents’ well-being.

Key senior living renovations in these areas could include:

• Designing open, lounge-like spaces
• Adding pubs and bistros to encourage social interaction
• Upgrading lighting, paint colors, and décor for a more modern and welcoming atmosphere
• Incorporating fitness centers, game rooms, and community gathering spaces
  

Enhancing the environment can also create a more vibrant and engaging atmosphere throughout the community. Consider incorporating elements of biophilic design to add a sense of calm and promote wellness.

These updates improve the aesthetic appeal and foster a sense of community and active living. For example, a well-designed fitness center can promote health and wellness among residents, while comfortable lounge areas can encourage social connections and reduce feelings of isolation.

Rolling Green Village in Greenville, South Carolina, is a great example of this approach. Their redevelopment project focused on creating connectivity between high-traffic areas, adding inviting common spaces and amenities that encourage interaction among residents and visitors.

2. Amenities

Adding or upgrading amenities can increase the appeal of your community to prospective residents while also improving the experience for existing residents.

Examples of amenities to focus on: 

• Dining Rooms: Today’s residents value flexibility and variety in culinary experience. They increasingly prefer multiple venues and menu options—like grab-and-go, casual cafés, and fine dining—so they can eat what they want, when and where they choose.
• Fitness Centers: Existing fitness centers can benefit from updated equipment and the addition of a fresh color palette. Refreshing paint can create a lighter, brighter environment that is more welcoming.
• Beauty Salons: On-site salons provide convenience and contribute to residents' sense of well-being and self-care. They can also be a critical space for social interaction within the community.
• Gardens and Walking Paths: Creating inviting green spaces with accessible paths encourages outdoor activities and provides opportunities for relaxation and social interaction. For instance, Westminster, a Life Plan Community in Austin, Texas, worked with LCS Development to create outdoor areas like walking paths and a dog park for residents and families to enjoy.
• Flex Spaces: Flex spaces help keep communities active by serving multiple purposes. Movable walls can create meeting rooms for staff or residents, while game rooms can shift from cards and puzzles to sports viewing. Placing these spaces near pubs or bistros boosts usage and energy.
• Outdoor Social Areas: Investing in features like patios, gazebos, or outdoor dining areas can extend living spaces and provide additional venues for community events and gatherings. With the right partner, you can get creative like Friendship Village Tempe in Arizona, which added new rooftop amenities with exceptional views of the city.

Communities are also increasingly incorporating intergenerational outdoor spaces to encourage meaningful connection between residents, families, and visitors of all ages.

3. Resident Living Spaces

While common areas make the first impression, resident living spaces are where seniors spend most of their time. Modern appliances and finishes, along with open floor plans and a light, bright interior, appeal to evolving customer needs.

Focus areas for resident living space renovations could include:

• Improving accessibility features such as ramps, handrails, and wide doorways
• Updating carpet or flooring
• Upgrading bathrooms with walk-in showers and grab bars
• Modernizing kitchenettes with easy-to-use fixtures
  

These improvements not only enhance the quality of life for residents but also provide peace of mind for their families. Accessible, pleasant, and safe living spaces allow seniors to maintain their independence longer, which is key for many prospective residents.

Planning and Financial Considerations

Senior living renovations require careful planning and a clear understanding of priorities. While these projects represent a significant investment, they can deliver long-term benefits by improving functionality, aesthetics, and resident satisfaction. Strategic updates—such as enhancing common spaces, modernizing apartments, and upgrading amenities—can help communities remain relevant and appealing as resident expectations evolve.

Working with experienced senior living developers can simplify the process by balancing design goals with financial considerations. A thoughtful approach ensures renovations meet both resident needs and operational objectives, positioning your community for sustained success in a changing market.

Evaluating Resident Needs to Guide Renovations

While functional design and aesthetic appeal are important, senior living renovations should also be guided by resident and staff input. Resident surveys and focus groups with prospective residents can reveal valuable insights into what spaces and features matter most. Staff surveys are[3]  equally important—team members often have firsthand knowledge of which areas need improvement based on daily interactions and resident feedback. This well-rounded approach helps communities prioritize renovations that align with both resident desires and operational needs.

For instance, the WhiteStone senior living community partnered with LCS Development to assess the demand for each level of care within their community. This helped the community prioritize right-sizing to meet market demand.

Investing in market research uncovers opportunities to meet market demand and ensure your community's long-term financial sustainability.

Explore Development Opportunities with LCS

Start exploring ways to improve your community’s appeal and occupancy rates with LCS Development. Our team has deep expertise and experience in master planning, development, and redevelopment, and can help your community achieve operational excellence. Contact us today to discuss how we can aid you in making real, impactful changes to your community.